Mobile app experiences have changed a lot in the past few years. People no longer want apps that only do basic things. They want apps that feel real, exciting, and interactive. That’s why Augmented Reality (AR) and Virtual Reality (VR) are now playing a big role in mobile app development.

AR and VR have become more than just fancy features. They help users see, feel, and interact with things in new ways. Whether it’s trying furniture in your room through an app or visiting a faraway place using your phone, these technologies are opening new doors.

This article explains how AR and VR are changing mobile app development, how companies are using them, and what users and developers should expect in the near future.

What Are AR and VR?

Augmented Reality (AR) adds digital elements to the real world. For example, using your phone’s camera to see how a sofa will look in your living room before buying it.

Virtual Reality (VR) creates a whole new world around the user. You wear a headset and it feels like you’re in a different place — walking on the moon, exploring ancient cities, or relaxing on a beach.

Both are used in mobile apps to improve the way people shop, learn, play, and connect.

Why Are AR and VR Important in Mobile Apps?

AR and VR help people:

• Understand things better by seeing them
• Make better decisions (e.g., trying products before buying)
• Enjoy more fun and meaningful experiences
• Stay engaged with apps longer

As mobile devices become more powerful and 5G internet spreads, using AR and VR in mobile apps is no longer a dream — it’s becoming a standard.

Steps to Build AR and VR Mobile Apps

Creating an AR or VR mobile app is more detailed than a normal app. Here are the basic steps developers follow:

Idea and Planning

First, developers decide who the app is for and what problem it will solve. They also decide how AR or VR can make the app better. Studying similar apps is also part of the planning.

Designing the User Interface (UI)

AR apps need to mix real and digital things, so it’s important to make the interface easy to use. If users feel confused or lost, they won’t enjoy the app.

Choosing the Right Tools

There are many tools to help build AR and VR features. Some common tools are:

• ARCore (by Google)
• ARKit (by Apple)
• Unity (used for both AR and VR apps)
• Unreal Engine
• Vuforia

These tools help developers create the effects and connect them with mobile devices.

Development and Coding

After choosing the tools, developers start writing the code. They use special kits (SDKs) that work well with AR/VR features. The app should be made to work on both iOS and Android.

Testing and Fixing Issues

Once the app is built, it must be tested. Developers check if the AR/VR features work smoothly, if the app runs on all phone models, and if the experience is bug-free.

Real Examples of AR/VR in Mobile Apps

To understand how AR and VR are used in real life, here are some examples of popular mobile apps:

IKEA Place lets users place digital furniture in their real rooms using their phone camera. This helps people buy the right size and style of furniture.

Pokémon GO is one of the most famous AR games. Players catch virtual Pokémon in real-world locations, making the game exciting and interactive.

Touch Surgery is a VR app used by doctors and students to learn surgical procedures. It’s like practicing in a virtual hospital.

TRIPP is a VR meditation app. Users can relax in peaceful 3D environments, helping with stress relief.

These examples show how AR and VR aren’t just for fun — they are solving real problems in health, shopping, education, and entertainment.

Industries Using AR and VR in Mobile Apps

AR and VR apps are now used in many industries. Here’s how:

Retail

• Try products before buying (glasses, clothes, furniture)
• Virtual showrooms

Education

• 3D models for science learning
• AR flashcards for kids

Healthcare

• Virtual therapy for stress and phobia
• Training apps for medical students

Travel

• Virtual tours of tourist places
• Booking apps showing hotels in 3D

Real Estate

• Walk through properties using VR
• Visualize buildings before construction

These industries are getting better customer engagement and sales through AR and VR apps.

Improving User Experience (UX) with AR and VR

Users love apps that are simple but powerful. AR and VR help in:

• Making app content more interactive
• Showing real-time results (like placing a product in your room)
• Personalizing user experience
• Keeping users engaged for longer sessions

For example, users can scan a QR code in a magazine and see a product in 3D using AR — that’s more exciting than just reading text.

Challenges in AR and VR Mobile App Development

While the benefits are great, there are some issues too:

• High Cost: Creating AR/VR apps is expensive. You need special tools, devices, and skilled developers.
• Device Limitations: Not all phones can run AR or VR smoothly. Older models may not support features well.
• Battery and Storage: AR/VR apps use a lot of battery and storage, which may bother some users.
• Need for Accessories: Some VR experiences require headsets or goggles, which not everyone has.
• Privacy Concerns: AR apps use your camera and location, which raises privacy issues. Developers need to handle user data with care and transparency.

What Do Users Expect?

People want AR and VR apps that:

• Are easy to use without long instructions
• Respond quickly with real-time performance
• Feel natural, not forced
• Do not require too much effort to set up
• Respect their privacy

If the experience feels heavy or confusing, users may uninstall the app quickly.

Monetizing AR and VR Mobile Apps

Companies and developers can earn money from AR/VR apps through:

• In-app purchases: Buying AR filters or VR items
• Subscription models: Charging monthly for premium experiences
• AR Ads: Showing interactive ads in real-world views
• Freemium apps: Basic version free, advanced features paid

A meditation app using VR can offer basic sessions for free and charge for extra programs.

What’s Next for AR and VR Mobile Apps?

AR and VR will keep growing. Future apps will:

• Work faster with 5G
• Use better 3D graphics
• Support hand gestures and voice commands
• Include more social features like shared AR spaces
• Offer more realistic virtual environments

Soon, people may attend virtual events, classes, or even family gatherings through VR apps.

AR vs VR: What’s the Difference in Mobile Development?

Both have different goals but offer amazing ways to engage users.

Conclusion

AR and VR are not just trends. They are changing how mobile apps are built and used. From shopping and education to healthcare and travel, every industry can benefit from these tools.

As devices become more powerful and networks get faster, the use of AR and VR in apps will only increase. Developers who focus on user needs, privacy, and performance will create apps that stand out and succeed.

If you’re planning a mobile app, think about how AR or VR can make it more valuable. The right use of these technologies can turn a simple app into something unforgettable.